Any student or practitioner of broadcast, communication and production would know that research is a very basic skill in media. Fact-checking is essential because when you present material , you want to make sure that the information has been tested, confirmed and verified before it is released to the public.
Research and fact-checking are SOPs specially when one is doing an information-heavy show such as news and current events. Presenters who handle special interest, music and other talk programs must also rely on good research to get trustworthy information on the topics they talk about and the personalities they feature on the show. With the rampant dispersal of fake news and parodies, the radio practitioner will have to exert more effort to single out legit sources of information.
Presenting for a radio show is a fun experience but ample time must be allotted for preparation: plan out your hours and talk points, segments on your show, commercial breaks, songs and public service announcements or PSAs. Earlier this week, I caught a weekend radio talkshow where the host talked about INTROVERTS AND EXTROVERTS. I decided to tune in for a while to see where the banter would lead to, and to my utter disappointment, the radio host’s statements revealed that 1) she did not do prior reading or research on the nature of introverts and extroverts 2) she had a very naive perception of introversion and extroversion.
There is a way to present a question or a topic to the listeners wherein you invite them to journey with you as you seek answers and a resolution by the end of your program. We can call this PHRASING OF THE QUESTION or simply, PRESENTATION OF THE TOPIC. This makes it clear that “Hey, I’m no expert in this subject matter but I want to find out the answer. If you guys are interested to join me in this quest, come along with me!”
The radio presenter I caught over the weekend just painfully blurted out her misinformed opinions on what introverts and extroverts are like.
“Boring yang mga introverts.” “Basta extrovert, maingay at masaya.”
I’m not sure if she got feedback on her live chat, but situations like that need to be called out by the management (that is, if they monitor their on-air staff often) not to reprimand the talent but to educate her on a better way to have handled the topic. Sometimes it can get so exciting to talk about a topic or event while it’s trending and very recent but research is still key. You want to know if the angles you’re thinking of presenting have already been done. What new thing or new information are you bringing to the table? How can you frame the topic in a different light?
Research and preparation may take time, maybe it’s not the most exciting part of the job, but that is part of a radio practitioner’s responsibility as part of the media. There might be a wealth of information and new development but it is also necessary to discern what important details need to be shared. A story should be crafted in such a way that it is interesting, relevant and something that gives valuable information to the audience.
Whether you work in radio or not, may you embrace the value of proper research, even in the simple act of sharing something on Facebook. Like I said, fake information is abundant and you have to be vigilant to weed out trash.
Remember: Purveying wrong and false information can also reflect on your personal brand, so be wary of what you click, share and react to online.
❤ Mrs. Ingrid P.
Hey it’s another #RadioVlog! This time I’m featuring Stan and Cesca of Wave 89.1’s The Morning Takeover. How tough is it to host a morning radio program? Watch the video and learn from their experience! Catch their show from Monday-Friday 7am-10am on Wave 89.1!
It was a challenge compressing lessons + stories from my 15 years of radio experience to just 5 points. Will definitely come up with a Part 2! 🙂
What a full day! 😀 Finally got my orders from Period In Style. I ordered reusable cloth pads. Did radio work, attended our pre-marital counseling session and visited Mellow947.
I wish I could say more but this VLOG perfectly encapsulates everything. Thanks to everybody who journeyed with me for the past 10 years at Mellow947.
I can’t believe two years just flew by so fast. One minute you’re watching TV and seeing all these talented youngsters belt it out on The Voice Kids, the next minute you’re interviewing them and they don’t sound like kids anymore. JK Labajo was on the first season of the Voice Kids under Team Bamboo. Alth0ugh he didn’t win the competition, doors kept opening left and right for the young singer and actor.
JK dropped by The Afternoon Cruise to perform songs from his album under MCA Music. During his stint on The Voice Kids, he usually sang old songs–Frank Sinatra, love ballads and jazz standards. You’d be thinking for someone his age, he’d appreciate more of Justin Timberlake, Greyson Chance or Nathan Sykes but he grew up loving the classics. With the release of his album, JK embraces more of his generation’s music, making fans swoon with his covers an original tracks.
Check out the videos from his Stage 1 performance below:
Lunar Lights is a three-year-old alternative rock band from Malolos, Bulacan that just signed with Warner Music Philippines. The 5-man band is composed of Rocky Villanueva on vocals, Paul Armand Pascual on lead guitar, Mark Aquino on the keys, Eron dela Cruz on the bass and Maverick Meneses on drums. Though they count 30 Seconds to Mars, The Killers, Switchfoot and Coldplay as influences, their goal is to use their original songs to uplift the spirit of arts and culture in the Philippines. Their debut album will be released later this year. For now, enjoy these songs they performed on my show, The Afternoon Cruise:
Tippy and I have known each other since 2009 when we were both students for a musical theatre class. The bubbly, talented teenager was easy to warm up to because she always had this welcoming smile. Even if she’s been performing for so long, she never made the other students feel like she was above everyone else the class. She was friendly, bungisngis and very sweet. 😀