Press Release

New Cult Fave Alert: Olay’s NEW AHALine Launches in Shopee

Anyone who has struggled with blemish marks can understand how frustrating it is to
resort to hiding. Hiding them with your concealer, face masks or even using different
apps to erase the blemishes can only do so much. What’s worse is that some marks
take weeks—and even forever to fade. Well, if you can relate, Olay’s got you covered.
The beauty powerhouse recently launched its NEW Olay Luminous + AHA collection
exclusively in Shopee that combines the power of their signature ingredient
niacinamide, plus AHA, the new cult fave ingredient known for helping fade stubborn
blemish marks.


What Are Blemish Marks, And Where Do They Come From?
We’ve all had our fair share of blemish marks. Depending on the type, blemish marks
can appear light brown to gray patches, at times, some can look well-defined brown to
black spots.


Blemish marks are triggered by melanin imbalance, caused by varied external and
internal stressors such UV exposure, inflammation, and even hormonal changes. These
stressors trigger signals in skin that eventually cause melanin to be produced in a
concentrated fashion, leading to the appearance of a blemish.
There’s hope, though! With the right product formulation, melanin production can be
regulated and blemish marks can eventually be cleared.

AHA Craze

Filipinas have now discovered the power of serums and have relied on their specific ingredients to help their skin adapt to various conditions. Serums, compared to moisturizers, are lighter and have potent formulations that target skin concerns without drying the skin.

One of the most well-known and tried and tested skincare ingredients is Niacinamide. Niacinamide or Vitamin B3 is proven to helps visibly improve skin texture, hyperpigmentation, uneven skin tone and bringing about firmer, brighter looking skin. It is also Olay’s main active ingredient that is responsible the millions of glow-ups it has given to people around the world.

This 2022, another skincare breakthrough steps into the spotlight, targeting a skin concern that most Filipinas are itching to take care of.

NEW Olay Luminous Niacinamide + AHA Serum and Moisturizer!

Adding to its line of Niacinamide products, Olay launches its scientifically advanced formula of Niacinamide + AHA. The NEW Olay Luminous Niacinamide + AHA Serum and Moisturizer penetrate the skin with top ingredients to reduce stubborn blemish marks for clearer and smoother skin.

Skincare junkies can get first dibs on this new line starting January 17 on Shopee and see how reduced stubborn blemish marks in two weeks of use.

The AHA Solution

AHA or Alpha Hydroxy Acids are water soluble types of acids used for their exfoliating and moisturizing properties. AHA has been a common ingredient in most skincare products and is a staple in Korean skincare.   Olay’s scientifically-backed technology uses seven types of AHA, with the most promising being the lactic acids used in Olay Luminous Niacinamide+ AHA Super Serum and Cream. P&G scientists have formulated an optimal blend of AHA & Niacinamide complex which works across skin layers, compared with other AHA products that works only on the surface of the skin.

Lactic Acid nurtures skin cell renewal, moisturizes the skin, and increases dermal and epidermal thickness, which make skin look brighter, smoother, and more even. It is also of the more gently AHA in skincare.

This new year, welcome clearer smoother skin without hiding or covering. Be the first ones to try Olay Luminous Niacinamide + AHA. Get them as low as Php 1,047 (30% off) in Shopee Brands Spotlight festival on January 17.

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