FILA AND ATHLETES IN ACTION RUN FOR SCHOOL ROOMS

Fila and Athletes in Action are working together to raise funds for the rebuilding and rehabilitation of school rooms in Iligan City, one of the worst-hit places during Typhoon Sendong in 2011. Believing that every child has the right to education, Fila and AIA are challenging everyone to take part in solving the nation’s greater woes with a running event called Schools Run for School Rooms. The marathon will be held at the Bonifacio Global City on July 7, 2012 at 4am. 

So far, 15,000 runners have signed up. If you’re interested you may purchase your tickets and fill out your registration forms at SM Ticketnet outlets, while singlets and race bibs can be claimed at Fila stores in Metro Manila.

With the very warm and bubbly Claudine de Leon of Leung De Leon Marketing Services Inc. Photo by Juan Manila Express. 

Hanging out with Samantha Albert of FILA. Photo by Juan Manila Express


In line with the launch of the marathon, FILA also introduced the latest line-up of shoes from their new collection.

Skele-Toes is FILA’s latest line of revolutionary active footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat?



FILA’s brand new line of running shoes called Swerve and Flow, boast of a Dynamic Landing System through a lightweight foam at the midsole and V3 technology inserts at the heel. This gives proper support one needs in every step, without compromising style and design.


FILA Flow is perfect for the outdoor dweller with its heavy duty outsole, making every shock and bump a breeze. This one will surely go with you to countless victories and finishes. 

For exclusive updates, follow FILA on Twitter (@filamanila) or be a fan on Facebook (FILAPhilippines).
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