Rags 2 Riches & Rajo Laurel launch Athletenique

I was invited to attend the launch of Rajo Laurel’s latest collaboration with Rags 2 Riches, a social enterprise that gives skilled artisans from communities a source of income through bag-weaving and making.

The colorful summer bag collection called ATHLETENIQUE, celebrates the philosophy of fitness is fashion, where athletic and ethnic influences collide to create an amalgamation of textures and colors perfect for the season. 

Rags 2 Riches has noted an uptrend in demand, both in the Philippines and abroad. It unveiled plans to further boost growth by expanding its distribution to retailers in the Philippines. Through its enterprise, R2R seeks to continuously encourage potential partners in the retail industry to support its enduring philosophy of doing well by doing good. R2R is currently partnered with Firma, House of Laurel, Aranaz, Oliver Tolentino and Shangri-la Hotels and Resorts.

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